Mission
Prima Grid's mission is to enable enterprises to easily adopt Service Oriented Architecture (SOA), and expose their IT resources' capabilities as optimized Business Services.

Market Opportunity
Service-oriented architecture (SOA) will be used in more than 80 percent of new mission-critical operational applications and business processes designed by 2010. (Gartner, April 2007) ?Software products for SOA have hit the market, but given their immaturity, have disappointed users in terms of reliability, performance and productivity.? (Gartner, April 2007). Service oriented architecture (SOA) markets to reach $18.4 billion by 2012. (WinterGreen Research, 2006) Prima Grid focuses on US companies in the finance and insurance segment with sales of over $100 million, which offer an immediate US serviceable market of $0.4 billion.

Product Description
Optimus is a Grid services platform for SOA Business Services. It enables End-to-End service consumption, and optimizes the services availability and performance. Optimus? is an enhanced SOA solution that features:

Optimus? offers several functional advantages, including:

• Faster smoother delivery of Business Services
• Optimized Business Services
• Services availability and performance optimization
• Advanced Quality of Service
• Automatic On-Demand scalability
• Extreme service survivability
• Lower TCO and higher ROI

Management Team
Barak Ben Avinoam, President: a veteran CEO and co-founder of Flash Networks and Prolify, and formerly General Manager, Europe, at Business Layers, holds an executive MBA degree and is a Doctoral Candidate at the International School of Management, Paris.

Adi Hadas, CEO: who has worked at Ness Technologies Inc (NASDAQ: NSTC) as a product manager, SOA architect and senior consultant, and at various organizations as sales manager, holds a B.A. degree at Computers Sciences from MTA.

Ronen Hamias, CTO: who has worked at Ness Technologies Inc (NASDAQ: NSTC) as an SOA architect, senior consultant, and team leader, and at Level8 as the head developer and team leader.

Asaf Lahav, VP R&D: who has worked at WE! Consulting Group as the vice manager of its development department and Senior R&D consultant, at Airsphere as a software infrastructures team leader and at Level8 as a project manager and head developer.

www.primagrid.com